Topic: Your Amazon Rank Is Being Decided Off Amazon

Date and time: Wednesday, September 23rd @ 6 pm CET / 12 pm EST

Host:

Pasha Knish - CEO @ AMZ Optimized

Speakers:

Seth Hurd - CEO @ Brand Expand

Doug Darroch - Managing Director @ Renaissance Digital Marketing

Paul Harvey - Owner @ Rankster

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Topic: AMZ Optimized Q4 Hack Sprint - 15 Experts. 15 AI-Powered Growth Hacks

Date and time: Wednesday 19th of August at 6 pm CET / 12 pm EST

Host: Pasha Knish - CEO @ AMZ Optimized

Speakers:

Andri Sadlak - Founder & CEO @ ARTAN AI

Shaurya Ithikkat - Head Strategist @ Hector AI

Danan Coleman - Founder @ eCom Triage

Jay Maragliot - Founder @ The AI Vault

Jordyn Levine - Director of Partnerships @ Euka AI

Tom Cochrane - Founder & CEO @ Eleviam

Vincenzo Toscano - Founder & CEO @ Ecomcy

Jakob Wolitzki - Co-Founder @ DataDoe

Avinash Saproo - Co-Founder @ SellerMate

Ben Matthew - Co-Founder & CEO @ Superfuel AI

Demian Lazurko - Co-Founder & CEO @ My Real Profit

Jordan West - President @ Social Commerce Club (edited)

Ahmed Alsaidi - Co-Founder & CEO @ Sellenvo

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

What happens when you translate an Amazon listing perfectly—but it still doesn’t sell?

For Amazon sellers expanding into Europe, translation is only the starting point. Keywords, customer behavior, cultural context, and EU compliance requirements can all impact whether a localized listing actually converts.

On this episode of the Agency Operators Podcast, Pasha Knish sits down with Jana Krekic, Founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the Amazon ecosystem.

Jana will break down:

• Why literally translated keywords can make your listings invisible
• The EU compliance mistakes that can put your listings at risk
• How Amazon sellers can use AI for localization without damaging their listings
• What it takes to localize content for European markets while maintaining conversion

If you're planning to expand your Amazon business into Europe, this conversation is packed with practical insights you can put to work immediately.

About Jana Krekic:

Jana Krekic is the Founder and CEO of YLT Translations, an Amazon-focused localization firm specializing in helping Amazon businesses expand into new markets. Her team of native speakers is specifically trained in Amazon translation and localization, helping sellers adapt their content to engage customers and convert in their target countries.

“Translation makes your listing readable. Localization makes it sell.”

Connect with Jana Krekic:
LinkedIn — Jana Krekic

YLT Translations:
LinkedIn — YLT Translations

Key Discussion Topics

• Why keywords don't translate—and why literal translations can make listings invisible
• The EU compliance trap: claims, regulations, and Amazon trigger words
• How to use AI in localization without wrecking your listings
• What Amazon sellers need to consider before expanding into European marketplaces

Why You Should Tune In

Expanding into Europe isn't as simple as translating your existing Amazon listings. A listing that performs well in one market can struggle in another when the keywords, messaging, cultural context, or compliance requirements don't carry over.

Jana Krekic shares what Amazon sellers need to know about localization, AI, keywords, and EU compliance to enter new markets without sacrificing conversion or putting their listings at risk.

If Europe is part of your Amazon growth strategy, this is one conversation you won't want to miss.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.