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Against The Sales Odds

Against The Sales Odds

De : Lance Tyson
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Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales.


Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive in today's dynamic business environment.


With decades of experience, I've seen firsthand what it takes to succeed. As Founder, President, and CEO of Tyson Group, I'vI'veovided tailored training and consulting services to powerhouses like the Dallas Cowboys, the New York Yankees, and Turner Construction, driving billions in revenue. My expertise spans other industries, including technology, logistics, finance, healthcare, construction, real estate, manufacturing, healthcare, and more.


Tyson Group has been recognized as a Top Sales Training Company by Selling Power Magazine for the past three years. It has twice been named The Sales Consulting Practice of the Year by the Stevie Awards and has also been recognized as a 2023 Inc. 5000 organization. I aim to help business leaders increase sales, hit revenue quotas, and seal complex deals. I have authored three best-selling books with a fourth on the way, solidifying my place as a thought leader in the sales world. Reaching the next level in your career requires passion, effort, skill, and resources. Through my long sales-consulting career and the fascinating experiences of my guests, Against the Sales Odds creates an essential playbook for businesspeople of different acumens everywhere. Listen to our informative conversations and transform your doubts into confidence, building an ever-growing, profitable business.


Tune in to Against the Sales Odds with Lance Tyson

at https://www.tysongroup.com/podcast.


Embrace the opportunity and become the business leaders of your dreams today!

Copyright 2025 | All Rights Reserved | https://www.lancetyson.com/podcast Direction Economie Management Management et direction Réussite personnelle
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    Épisodes
    • In-Sights: You Don’t Need To Like Your Buyers To Win The Deal

      In-Sights: You Don’t Need To Like Your Buyers To Win The Deal
      Feb 9 2026

      Most salespeople are taught about relationship-building strategies. Top performers do something different. In this in-sights episode, Lance Tyson breaks down why rapport, not relationships, is the real driver of trust, momentum, and decisions in modern sales. You don’t need to like every buyer (or be liked by them) to win deals – you need relevance, credibility, and alignment. This episode challenges one of sales’ most common myths and offers a more practical, scalable way to connect with buyers without forcing chemistry.

      👉If you're looking to elevate your selling strategy, shift your perspective, and compete where the decision actually happens, this episode is a must-listen.

      Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment

      Check out Lance's Bestseller Books:

      The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

      Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

      Download our playbooks: https://www.tysongroup.com/sales-playbooks

      Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K

      Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter

      Follow Lance across Social Media:

      LinkedIn - https://www.linkedin.com/in/lancetyson/

      Instagram - https://www.instagram.com/lance_tyson_1/

      X - https://x.com/lancetyson

      🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers.


      Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
      Afficher plus Afficher moins
      8 min
    • In-Sights: You Are The First Sale

      In-Sights: You Are The First Sale
      Jan 29 2026

      In this short In-Sights episode of Against the Sales Odds, Lance Tyson breaks down a simple but often overlooked truth: you are the first sale. From mindset and confidence to credibility and belief, how you show up determines how others respond. If you’re struggling to influence, persuade, or move deals forward, the issue may not be your pitch — it may be what buyers are picking up before you even speak. A quick listen with a powerful reminder: sales always starts with you.

      👉If you're looking to elevate your selling strategy, shift your perspective, and compete where the decision actually happens, this episode is a must-listen.

      Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment

      Check out Lance's Bestseller Books:

      The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

      Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

      Download our playbooks: https://www.tysongroup.com/sales-playbooks

      Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K

      Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter

      Follow Lance across Social Media:

      LinkedIn - https://www.linkedin.com/in/lancetyson/

      Instagram - https://www.instagram.com/lance_tyson_1/

      X - https://x.com/lancetyson

      Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

      🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers.


      Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
      Afficher plus Afficher moins
      8 min
    • In-Sights: Selling Is An Away Game

      In-Sights: Selling Is An Away Game
      Nov 28 2025

      In this episode of In-Sights, Lance Tyson breaks down one of the core principles behind high-performance selling: selling is an away game. Most salespeople prepare as if the game is played on their terms. But the truth is, every deal is won or lost on the buyer’s field — their needs, their environment, their rules, and their buying process. Lance unpacks what it really means to step into the buyer’s world, how top sellers adapt their approach, and why mastering the “away game” mindset leads to more trust, stronger conversations, and better outcomes.


      👉If you're looking to elevate your selling strategy, shift your perspective, and compete where the decision actually happens, this episode is a must-listen.


      Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment


      Check out Lance's Bestseller Books:

      The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

      Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

      Download our playbooks: https://www.tysongroup.com/sales-playbooks

      Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K

      Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter

      Follow Lance across Social Media:

      LinkedIn - https://www.linkedin.com/in/lancetyson/

      Instagram - https://www.instagram.com/lance_tyson_1/

      X - https://x.com/lancetyson

      Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast


      🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers.
      Afficher plus Afficher moins
      7 min
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