Sustainability in Wine: Green Certifications vs Greenwashing (Organic, Regenerative & Biodynamic Explained) Keith Wallace and Alana Zerbe discuss what sustainability really means in wine and whether green certifications reflect genuine practices or greenwashing. They define sustainability (long-term ecosystem preservation), regenerative agriculture (restoring depleted soil and water), biodynamic farming (self-sustaining farm inputs with lunar-calendar traditions originating with Rudolf Steiner in the 1920s and later adopted in Burgundy and Champagne), and organic certification (USDA-administered, expensive, recordkeeping-heavy, and focused on avoiding synthetic pesticides/fertilizers and GMOs). They explain why “organic” labeling in the US is complicated by strict sulfite limits that can be exceeded even without additions due to fermentation, and contrast this with the EU’s focus on vineyard practices. They cover certification costs and economics (including Demeter as the main biodynamic cert and other regional programs), and note that small producers may practice near-organic methods without paying for certification. They also highlight gaps in many sustainability paradigms, including labor practices, citing a case of an Italian certified winery found using trafficked/slave labor. Practical winery and supply-chain topics include high water use (up to 10–20 gallons per bottle), dry farming, controlled irrigation using AI, satellite imaging and drones, CO2 capture and reuse/resale, and composting winery byproducts. They emphasize packaging and shipping impacts: heavy glass bottles are energy-intensive, glass recycling has declined due to loss of China as a trade partner, and alternatives like bag-in-box and cans can reduce impact; overseas shipping by boat can be more efficient than trucking, making some imports potentially lower-carbon than domestic wine depending on location. They also mention solar and wind energy at wineries, agrivoltaics (solar panels above vines), cover crops, biodiversity, and integrated pest management (beneficial insects and plantings to divert pests). Consumer takeaways include choosing lightweight bottles, supporting alternative packaging, considering certifications while remembering their cost, visiting vineyards to ask questions, and recognizing that local regional norms and peer pressure can influence adoption of organic/biodynamic practices.

01:26 What “Sustainability” Means in Viticulture (Cover Crops, Soil Health, Beneficial Bugs)

02:51 Regenerative Agriculture: Restoring Depleted Soil & Water

03:21 Biodynamic Winegrowing Explained (Science, Rituals, and Results)

05:12 Organic Wine Basics: USDA Rules, Recordkeeping, and Costs

05:49 Certifications Under the Microscope: Sulfites, Demeter, and the Price of Compliance

08:44 Small Producers vs. Big Industry: Why Certification Can Feel Insulting

10:39 The Missing Piece: Labor Ethics and “Sustainable” Certifications

11:56 Inside the Winery: Water Use, Dry Farming, AI Irrigation, CO₂ Capture, and Compost

14:44 Packaging & Shipping: Heavy Bottles, Boxed Wine, Cans, and Transport Emissions

18:27 Renewable Energy & Vineyard Innovation: Solar, Wind, and Smarter Biodiversity

20:47 Consumer Takeaways + Wrap-Up, Next Episode Tease, and How to Learn More

Uncorking the Evolution of Wine Branding: From Prestige to Social Media Welcome to After Wine School with Keith Wallace and Alana Zerbe! In this episode, Keith and Alana dive deep into the transformation of wine branding, highlighting how traditional methods like prestige and hierarchy are making way for digital engagement and social media influence. They discuss historical marketing techniques, the impact of wine critics, and the shift towards direct-to-consumer models embraced by companies like Penfolds and Naked Wine. The conversation also touches on personal favorite brands and marketing strategies, offering valuable insights and anecdotes about the wine industry's evolving landscape. Join us for an enlightening discussion that's perfect for wine enthusiasts and industry professionals alike!

00:31 The Evolution of Wine Branding

00:55 Historical Marketing Strategies

03:47 The Shift to Digital Marketing

05:24 Innovative Wine Companies

07:17 Personal Branding in the Wine Industry

12:18 Favorite Wine Brands and Marketing Techniques

Corks vs. Screw Caps: The Ultimate Wine Enclosure Debate Join Keith Wallace and Alana Zerbe in this informative episode of 'After Wine School' as they delve into the ongoing debate between corks and screw caps. Learn the history of cork, the rise of alternatives, and how innovations like the Delvin enclosure have impacted the wine industry. Discover the issues with TCA contamination, the pros and cons of various wine closures, and the role of sustainability in this heated topic. Perfect for wine enthusiasts and professionals alike, this episode is packed with practical advice and fascinating insights. Cheers!

01:00 What is Cork?

02:02 Historical Significance of Cork

02:59 Problems with Cork and TCA

07:48 Rise of Cork Alternatives

08:53 Screw Caps and Their Benefits

09:23 Consumer Perception and Market Impact

10:50 Innovative Enclosures

14:19 Sustainability Debate