Afro Sheen 1:20:26 3.26 PM
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Afro Sheen photo: National Museum of American History
Usage: CC BY-SA 4.0
Johnson Products Company: Celebrating Culture and Style
Johnson Products Company (JPC) is a business located in Chicago, Illinois. It focuses on creating hair care and cosmetic products specifically for African American consumers. The company is widely recognized for its popular brands, Afro Sheen and Ultra Sheen, which many people trust for their hair care needs.
For many years, JPC was a well-known sponsor of the famous television show "Soul Train," which featured Black music and dance. This show was an important part of American culture and entertainment until it came to an end.
One memorable Afro Sheen commercial from the 1970s featured a unique twist. It showed the ghost of famous abolitionist and journalist Frederick Douglass giving advice to a young man about his messy hair. Douglass, known for his significant contributions to Black history, helped the man improve his hairstyle by lecturing him. The man used Afro Sheen products. After the young man proudly checked his new look, he realized that Douglass had vanished, leaving behind a humorous and impactful moment that celebrated both hair care and history.
Overall, Johnson Products Company continues to be a significant name in beauty products, reminding consumers of the importance of cultural representation and self-expression through hair care.
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