In this episode of How We Are Making It, we sit down with Giuseppe Baidoo, founder & CEO of Gusto Snacks, a company on a mission to reduce food waste withdelicious air-dried fruit crisps.

Born and raised in Italy with Ghanaian roots, Giuseppe later moved to the UK, where he built his brand from the ground up. His journey is a masterclass in resilience, adaptation, and entrepreneurship—from navigating life as a Ghanaian in Italy to overcoming business challenges and scaling his vision internationally.

🚀 What you'll learn in this episode:✅ The realities of relocating and starting over✅ Lessons from business failures & bouncing back✅ How to find your entrepreneurial spirit✅ Why the right network can make or break your business

This conversation is packed with insights for aspiring entrepreneurs—don’t miss it!

In this episode, we’re joined by Mariam Basajja, a dynamic and influential Ugandan entrepreneur and the founder of MB Cosmetics Amsterdam. From creating a global beauty powerhouse offering makeup for all skin tones to launching a new skincare line, Mariam shares her journey of transforming her brand into a force in the beauty industry.

💡 What you’ll learn:

• Key entrepreneurial insights for business success

• The importance of online visibility and diversifying ventures

• Practical tips for aspiring beauty entrepreneurs

Whether you’re in the beauty industry or simply looking for inspiration to grow your own business, this episode is packed with valuable advice! 🌍💄

In this episode, Ayotunde Adejana shares his inspiring journey of navigating challenges and discovering his path in the financial sector. You will learn how to tap into international opportunities, network effectively without common expectations, and identify when to add value or make a career shift.

Ayotunde candidly discusses the lessons he learned in innovative environments spanning education, health, and tech, and how he redefined his goals after facing setbacks, including being told he wasn't memorable.

The episode also delves into investment strategies in Africa, exploring why startups often fail, how to track metrics effectively, and the importance of building the right relationships to scale your business.

Gain practical advice and unique insights for navigating your career and breaking barriers in the African business landscape.