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Advertising Archives

Advertising Archives

De : Fabrizio Caperna
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 Ever wondered about the real story behind the ads that changed the world? Join host Fabrizio Caperna as he dissects the creative genius, the risky strategies, and the cultural impact of the most iconic campaigns in history. This isn't just marketing talk; it's a deep dive into the art and science of persuasion, where legendary ideas are born and brands become unforgettable. Welcome to Advertising Archives.Copyright Suonilab Art Economie Marketing et ventes
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    • Ep02 | Nike - Just do it

      Ep02 | Nike - Just do it
      Dec 14 2025
      Get ready to have your perceptions shattered. In this captivating episode, we dive deep into the untold story behind Nike's ubiquitous slogan, 'Just Do It.' Forget what you think you know about marketing genius or athletic inspiration. We expose the astonishing, almost unbelievable true source of this world-famous claim – a tale born from circumstances far removed from the world of sports, ambition, or even positive reinforcement. How did an obscure, unsettling phrase become the powerful, global icon it is today? Join us as we unravel the shocking threads of history that connect a forgotten story to one of the most successful advertising campaigns ever conceived.

      https://youtu.be/ont4d4fc6pI

      www.suonilab.tv

      This episode includes AI-generated content.
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      9 min
    • Ep01 | Apple - 1984

      Ep01 | Apple - 1984
      Nov 20 2025
      Welcome to Advertising Archives. In our inaugural episode, we travel back to the 1984 Super Bowl, a moment that shattered the rules of advertising forever. Before Apple’s legendary ‘1984’ commercial, television ads were a predictable landscape of cheerful jingles and cloying sales pitches. Then came the hammer.
      Join host Fabrizio Caperna as he dissects the masterpiece directed by Ridley Scott and envisioned by Steve Jobs. We’ll explore the audacious strategy that declared war on IBM, the high-stakes production, and the cultural shockwave it sent across the globe. This wasn't just an ad; it was a manifesto that transformed a computer brand into a symbol of rebellion. It's time to decode the legend

      https://youtu.be/L9GJchOQss8?si=W88_MDS1mhmBosYf

      www.suonilab.tv

      This episode includes AI-generated content.
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      8 min
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