In this episode, Talila Kroy, Wayne Findlay, and Ian Aldridge discuss how accountants must adapt their business models to thrive in a changing landscape. Learn why moving from hourly billing to subscription models, embracing advisory work, and building structured partnerships are essential for future-proofing your practice.

1. Why subscription models create stickier client relationships for accountants
2. How to transition from compliance-focused work to advisory services
3. The importance of becoming the trusted adviser on emerging topics like AI
4. Why structured partnerships deliver faster results than ad hoc referrals
5. How to leverage partnerships to access expertise without adding headcount
6. The power of running workshops and events with strategic partners

1. Accountants need to move away from hourly billing to subscription models that encourage clients to seek advice freely
2. Advisory work is becoming easier with AI tools, creating opportunities for accountants to add more value
3. Structured partnerships with clear rules and expectations prevent confusion and protect all parties
4. Becoming the expert on timely topics (like AI) positions you as the go-to trusted adviser
5. Partnerships allow you to offer expanded services without hiring additional staff

"If you want to become the trusted adviser, hourly rate charging for everything isn't the way to go. You need to create an environment with your clients where they can call you without worrying about being charged." - Wayne Findlay

"Going through that partner suitcase and working out how to present this in the correct format—we had partners that we were working with for five, ten years and they didn't know that we did that piece of work before." - Ian Aldridge

"It's about not doing that ad hoc but systemising it. Systemising is the key. All accountants understand the power of referrals—it's really about making it structured." - Talila Kroy

Information, including registration details, for Roundtable events for Accountants: https://thebackroomop.com/thepartnershipeffect

Talila Kroy - Emple

• Website: emple.com.au
• LinkedIn: linkedin.com/in/talila-kroy
• Specialisation: Building partner ecosystems for fast-growing businesses

Wayne Findlay - The Back Room

• Website: thebackroomop.com
• LinkedIn: