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AdTechGod Pod

AdTechGod Pod

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 A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Direction Economie Management et direction Marketing et ventes Réussite personnelle
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    Épisodes
    • Ep. 122 Smarter Media for Mid-Market Brands with Marilois Snowman from Mediastruction

      Ep. 122 Smarter Media for Mid-Market Brands with Marilois Snowman from Mediastruction
      Feb 24 2026
      Marilois Snowman, Founder and CEO of Mediastruction, discusses her journey in the media industry, focusing on the unique needs of mid-market brands. She highlights the evolution of media spending, the importance of measurement, and the role of AI in optimizing marketing strategies. The conversation delves into the significance of both digital and linear media, the impact of consumer behavior changes, and offers valuable advice for brands looking to enhance their media strategies. Takeaways Marilois Snowman founded Mediastruction to address mid-market brands' unique needs. The evolution of media spending has shifted significantly towards digital. Mid-market brands often lack the language and understanding of media mix modeling. Education is crucial for brands to understand the algorithms behind media planning. Customization of algorithms is essential for effective media mix modeling. Connected TV is becoming a valuable medium for mid-market brands. Linear TV still holds significant power in marketing strategies. AI can enhance data analysis but requires careful oversight. Consumer behavior is shifting, impacting web traffic and SEO strategies. Brands need a data evangelist to navigate the complexities of marketing data. Chapters 00:00 Introduction to Mediastruction and Marilois Snowman 01:02 The Genesis of Mediastruction and Marilois Background 02:04 Mid-Market Measurement Gaps and Growth Goals 02:42 The Rise of MMM and the Evolution of Media Spend and Measurement 04:35 Demystifying MMM and Building Customized Paid Media Solutions 06:59 Scaling Beyond Search and Social and Rethinking Channel Mix 08:16 CTV, Linear TV, and the Synergy Effect for Regional Brands 11:02 AI in Marketing Analytics, Hallucination Risk, and Guardrails 13:33 The Shift from SEO to AI-Driven Discovery and Declining Web Traffic 16:08 Advice for Brands: Hire a Data Evangelist and Build Smarter Measurement Learn more about your ad choices. Visit megaphone.fm/adchoices
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      21 min
    • Ep. 121 The Future of Streaming: Live Sports, AI, and the New Ad Economy with Ying Wang

      Ep. 121 The Future of Streaming: Live Sports, AI, and the New Ad Economy with Ying Wang
      Feb 17 2026
      In this episode of the AdTechGod Pod, Ying Wang, the General Manager of Xumo, shares her journey in the streaming television industry, discussing her career growth, the evolution of ad revenue, the significance of live sports, and the future of streaming. She emphasizes the importance of AI in personalizing user experiences and offers valuable advice for aspiring professionals in the industry. Takeaways Ying Wang's career path reflects her adaptability and pursuit of opportunities. The streaming industry has evolved significantly in terms of ad revenue and content distribution. Live sports present unique opportunities for engagement and monetization. Xumo aims to create a comprehensive ecosystem around live sports events. AI is integral to personalizing user experiences and optimizing advertising. The streaming landscape is becoming more democratized with new players emerging. Xumo's operating system approach differentiates it in the market. Building relationships and understanding the nuances of ad tech is crucial. The future of streaming will involve more personalized and immersive experiences. Continuous learning and challenging assumptions are key to career growth. Chapters 00:00 Ying Wang's Journey in Ad Tech 05:04 Evolution of Streaming and Advertising 09:55 The Impact of Live Sports on Streaming 14:03 Xumo's Future and Market Positioning 20:04 The Role of AI in Ad Tech 23:58 Advice for Aspiring Professionals in Streaming Learn more about your ad choices. Visit megaphone.fm/adchoices
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      29 min
    • Ep. 120 WPP’s Kate Scott-Dawkins on Predicting the Future of Data, AI, and Advertising’s Next Era

      Ep. 120 WPP’s Kate Scott-Dawkins on Predicting the Future of Data, AI, and Advertising’s Next Era
      Feb 10 2026
      Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, joins AdTechGod to share how agencies use economic signals, advertiser trends, and emerging AI shifts to forecast the future of advertising while helping brands stay ahead in a rapidly changing world. Takeaways Kate’s early exposure to advertising storytelling sparked her marketing path. A linguistics background trained her to spot patterns and build forecasts. Staying at WPP let her shape long-term strategy and thought leadership. Modern forecasting blends government, financial, and proprietary client signals. Global events, politics, economics, and climate directly move the markets. Industry consolidation is accelerating, concentrating ad revenue among a few sellers. WPP packages insight via forecasts, weekly updates, and rapid client POVs. AI adds speed by summarizing large datasets and supporting analysis workflows. AI is less reliable for producing genuinely original insight on its own. Commerce and creator ecosystems may be disrupted faster than search. Authenticity, disclosure, and watermarking are becoming critical trust issues. Verified human-made content could become a premium tier in the future economy. Career Girls' work focuses on expanding STEAM imagination and opportunity for girls Chapters 00:01 Introduction: Kate Scott-Dawkins joins the podcast and outlines her role at WPP Media. 01:30 Career inspiration: An early advertising example sparked her interest in storytelling. 02:45 Career foundation: How linguistics and international experience shaped her perspective. 03:35 WPP tenure: Why she stayed and how her remit evolved over time. 05:10 Long-range forecasting: Advertising trend planning through 2030 and beyond. 06:20 Data and regulation: How access constraints and policy changes reshaped the industry. 07:30 Intelligence inputs: Blending consumer data, government signals, and client investment insights. 08:10 Global framework: A structured view across politics, economics, society, and technology. 09:20 Market consolidation: Increasing concentration of ad revenue among top sellers. 10:40 Insight delivery: Cadences spanning major forecasts, weekly updates, and rapid client POVs. 12:55 AI applications: Operational support for analysis, synthesis, and speed at scale. 17:05 Early 2026 outlook: Emerging models, including advertising-supported AI consumer services. 26:05 Career Girls: Mission, impact, and Kate’s strategic support to expand STEAM opportunity. Learn more about your ad choices. Visit megaphone.fm/adchoices
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      29 min
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