Couverture de Account Management (a tactical guide to success)

Account Management (a tactical guide to success)

Account Management (a tactical guide to success)

De : Fred Fuller and John Brown
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 New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You’ve come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.Fred Fuller and John Brown Economie Management Management et direction
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    Épisodes
    • How to Differentiate Yourself Offline in an Online World

      How to Differentiate Yourself Offline in an Online World
      Feb 1 2026

      In this episode, Fred and John discuss:

      -Realities of the client executives you manage

      And tactics to help:

      -Be present

      -Use the phone

      -Answer the question

      -Send an ‘industry update

      -Storm the castle

      -Send thank you notes

      -Send a holiday gift or holiday card

      And Pimento cheese
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      41 min
    • Negotiations Part 2

      Negotiations Part 2
      Dec 10 2025

      In this episode, Fred and John discuss:

      • Negotiations Process: anchoring, leveraging interests, etc.
      • Common negotiation mistakes
      • Ethics in negotiations
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      1 h et 5 min
    • Negotiations Part 1

      Negotiations Part 1
      Nov 23 2025

      In this episode, Fred and John review the initial stages of negotiation:1) Knowing the types of negotiations2) Preparation - ZOPA, BATNA, goal-setting3) Books we recommend
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      57 min
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