Accessibility is not a side project. It is a growth strategy hiding in plain sight. If you think accessibility is just about compliance, this conversation will change your mind.

Alyssa Nolte sits down with Max Ivey to rethink what accessibility really means for business growth. Max makes the case: when you improve website accessibility and inclusion, you improve user experience, SEO, AI visibility, hiring power, and long-term customer loyalty. This is not charity. It is smart strategy.

If you care about revenue, customer experience, brand trust, or building a modern company, you should listen. Accessibility affects more people than you think. And many businesses are missing a massive, loyal market because they are overwhelmed or unsure where to start.

Three key takeaways:

1. Accessibility improves growth metrics. Better heading structure, alt text, captions, and clean code help search engines and AI understand your site. That means more organic traffic and better rankings.
2. Inclusion builds loyal customers. People with disabilities, aging consumers, and even left-handed users notice when companies try. They reward brands that make the effort. Loyalty, referrals, and long-term value follow.
3. You do not have to be perfect. Start with progress. Look at customer support complaints. Invite feedback. Make accessibility a process, not a one-time checklist.

Max also shares why companies that embrace accessibility attract purpose-driven talent. Younger employees want to work for brands that live their values. Accessibility becomes a hiring advantage.

Resources and people mentioned:

• Eric Weihenmayer, author of The Adversity Advantage
• David Steele, poet from the UK
• Less Annoying CRM
• Web Content Accessibility Guidelines (WCAG)
• TheAccessibilityAdvantage.com
• Max Ivey on LinkedIn

This is about rethinking the future of customer relationships. When you include more people, your business gets stronger.