Épisodes

  • #22: New AI Laws + ChatGPT WINS and FAILS
    Nov 17 2025

    California has become the first state to regulate companion-based AI, targeting chatbots marketed for emotional support or mental health. While the focus is on protecting children and vulnerable users, it's also a sign of what's to come. Much like the evolution of email and browser privacy laws, businesses may soon face a patchwork of AI compliance standards across states and countries.

    Grace and Peter discuss what this means for businesses using AI tools, ChatGPT's recent marketing flop, and how conversational AI can actually help uncover emerging technologies that don't surface in traditional search. From regulation to discovery, this episode explores the changing ways AI is shaping both business and creativity.

    Chapters:

    00:14 – California's new Companion AI law

    02:36 – Implications for business and compliance

    04:10 – ChatGPT's failed ad campaign

    06:44 – Balancing AI use with human creativity

    08:10 – AEO vs. SEO

    09:50 – Discovering Twins.ai through ChatGPT

    12:01 – Using AI for smarter research & tool discovery

    Sources:

    "California becomes first state to regulate AI companion chatbots" by Rebecca Bellan for TechCrunch

    "OpenAI Just Flunked Marketing 101" by Mark Ritson for Adweek

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    15 min
  • #21: The Value of Human Connection in an AI-Driven World
    Oct 10 2025

    AI tools are helping businesses move faster than ever, but are they also driving us apart? In this episode of Accelerated Velocity, Grace and Peter explore a growing culture of avoidance fueled by AI. The conversation isn't about rejecting new technology, but about recognizing when to lean on your team, colleagues, and community.

    Proactive communication, collaboration, and knowing when to ask for help have always been valuable skills. Today, they're becoming true differentiators in workplaces where AI overreliance is common. You'll hear real-world examples of both the risks and opportunities AI creates, along with practical ways to restore authentic collaboration, connection, and creativity in your work and team culture

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    Chapters:

    00:54 – Is AI driving us apart from other humans?

    01:51 – From classrooms to boardrooms: the avoidance effect

    04:38 – In-person events & the value of human connection

    06:15 – Why human talent matters more than ever

    07:52 – Remote work, team communication, and facing challenges head-on

    10:26 – Practical ways teams can rebuild connection

    12:39 – Final Takeaways & Gentle Reminders

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    14 min
  • #20: Micro-SaaS: Small Products, Big Impact
    Sep 30 2025

    In this episode of Accelerated Velocity, we explore the fast-growing trend of Micro-SaaS products–niche software often built by solo founders or small teams. We explore what sets Micro-SaaS apart from traditional SaaS, how AI makes these rapid launches possible, and why the startup ecosystem is shifting as a result.

    You'll hear real-world examples, the key factors that drive growth, and why agencies, developers, and even consumers should be paying attention. Whether you're thinking about building your own product or just curious about the future of software, this bite-sized episode has insights to help you stay ahead.

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    00:00 – Welcome to Accelerated Velocity

    01:26 – What is Micro-SaaS?

    03:16 – Micro Teams & Market Niches

    05:23 – From MVP to Full SaaS

    06:06 – Examples of Micro-SaaS in Action

    08:21 – Building Fast & Smart

    09:35 – Consumers: Your Impact on MicroSaas

    11:22 – What's Next?

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    13 min
  • #19: Unpacking the biggest updates from INBOUND 2025
    Sep 20 2025

    A couple weeks ago, Peter headed to INBOUND 2025–HubSpot's annual conference and the biggest event in business development. Episode 19 of Accelerated Velocity, which we recorded during the tail end of INBOUND, covers all you need to know from the event–offering value not just to HubSpot users, but anyone who wants to keep up with the latest trends in AI and business development.

    0:01 – Welcome from San Francisco

    2:34 – HubSpot's AI-Centered Updates

    4:15 – Marketplace, Marketing Studio & Data Hub

    6:32 – Events, Noise & the Human Connection

    11:17 – AI Ethics, Trends & Final Takeaways

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    15 min
  • #18: ⚠️ Losing 25% Of Your Google Traffic?! AI to Blame…
    Aug 29 2025

    Websites are seeing a 25% drop in referral traffic across the board, with AI search results to blame. This episode breaks down the negative impacts of Google's AI Overview with updated tips on how to tackle these challenges. After, learn about context engineering and how you can use it effectively for beter results on GPT-5 and other LLMs. Stick around until the end for a totally irrelevant highlight on a thoroughly unsettling AI chatbot made for kids.

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    Chapters:

    01:00 – Google's AI Overview & a 25% Drop in Referral Traffic

    03:18 – The Future of SEO & "Search Everywhere Optimization"

    06:19 – DOJ vs. Google: Antitrust Impacts on Search

    08:00 – Context Engineering & GPT-5 Updates

    13:32 – Meet Grem: The AI Stuffed Animal

    Sources:

    "Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows" By Jessica Davies for Digiday

    "GPT-5 Context Window Limits and Usage in ChatGPT and API" by Shivam Malani for All Things How

    "They're Stuffed Animals. They're Also AI Chatbots." by Amanda Hess for The New York Times

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    19 min
  • #17: Is The Future of Work Human? | Annemarie Penny on AI, Digital Twins, & Career Development
    Aug 13 2025

    Recruiting leader Annemarie Penny wants people to reframe their thinking around AI–because technology doesn't work without humans. Our first ever podcast guest shares where we are now and where we're going when it comes to AI in recruiting, hiring, and career development. Listen for expert insights on navigating AI transformation, from building a "digital twin" to protect your professional identity to following a human-first approach to innovation.

    Penny is the CEO & founder of the Forbes-ranked recruiting firm Dreamore.

    Connect with her on LinkedIn or find her pretty much anywhere else on the internet.

    Chapters:

    00:56 – Introducing Annemarie Penny: Recruiting Leader & AI Innovator

    05:04 – AI in Recruiting: Why the Human-First Approach Still Wins

    07:35 – AI Hype vs. Reality: Lessons from the Dot-Com Era

    10:54 – The Future of Work: Learning from Past Innovations

    15:22 – Balancing Technology with Human Connection

    19:11 – Digital Twins & Taking Control of Your Professional Identity

    20:50 – Career Development in the AI Era: Skills, Learning & Staying Relevant

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    30 min
  • #16: Your Instagram Posts Just Got Indexed by Google–And ChatGPT Is Watching
    Aug 1 2025

    As of July 2025, Instagram posts are now indexed by Google. Grace and Peter break down how brands should adjust their content strategy accordingly. Plus, a look at the other platforms showing up in search results, and signs that ChatGPT is sourcing answers from Google. The evidence is clear: social media, search engines, and LLMs are becoming increasingly intertwined. Listen to find out what this shift means and how to respond.

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    Chapters:

    01:36 – Instagram Posts Now Indexed by Google

    03:49 – Why B2B Should Reconsider Instagram

    05:25 – ChatGPT Might Be Using Google Snippets

    07:26 – SEO + AEO = Unified Strategy

    08:10 – New AI Search Browser: Comet by Perplexity

    08:52 – Does Search Convergence = Less Work?

    10:30 – The 80% Stat That Should Scare News Sites

    11:17 – What Non-SEO Experts Can Do

    Sources:

    "Instagram Posts Can Now Rank on Google (And Why That Changes Everything)" by Annie-Mai Hodge for Atlas SEO

    "Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]" by Aleyda Solis for aleydasolis.com

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    13 min
  • #15: What's Killing Your Email Open Rates (And How to Save Them)
    Jul 23 2025

    Poor email performance isn't just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campaigns result in low open rates.

    You'll learn how to identify deliverability issues and improve results by validating and segmenting your email list. With this step-by-step approach, your email will get past spam filters, promotions tabs, and ultimately see better performance from start to finish.

    This episode is a must-listen for anyone using email marketing as part of their business development strategy.

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    Chapters

    00:00 – Intro

    01:23 – Today's focus: Email health and why it matters

    02:30 – Case study: When 100% of Gmail emails go to spam

    05:00 – What inbox placement tests reveal

    06:48 – What is email list validation and how it works

    08:26 – Segmentation strategies that drive results

    09:49 – Why unsubscribes aren't a bad thing

    10:28 – Top mistakes causing poor email health

    12:00 – Organic list-building vs. purchased lists

    13:30 – How to grow better email lists organically

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    15 min