Poor email performance isn't just a content problem. An outdated contact list and bad sending strategy can tank your email results and put your sending domain at risk down the road. In this episode, Grace and Peter break down why ignoring your email deliverability is one of the most common (and costly) mistakes in marketing. They walk through a real-world case study showing why so many email campaigns result in low open rates.

You'll learn how to identify deliverability issues and improve results by validating and segmenting your email list. With this step-by-step approach, your email will get past spam filters, promotions tabs, and ultimately see better performance from start to finish.

This episode is a must-listen for anyone using email marketing as part of their business development strategy.

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Chapters

00:00 – Intro

01:23 – Today's focus: Email health and why it matters

02:30 – Case study: When 100% of Gmail emails go to spam

05:00 – What inbox placement tests reveal

06:48 – What is email list validation and how it works

08:26 – Segmentation strategies that drive results

09:49 – Why unsubscribes aren't a bad thing

10:28 – Top mistakes causing poor email health

12:00 – Organic list-building vs. purchased lists

13:30 – How to grow better email lists organically