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ARCast

ARCast

De : Studio Xerxes
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À propos de ce contenu audio

ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.

© 2026 ARCast Economie Management Management et direction Réussite personnelle
Épisodes
  • Be Bad*ss Everyday

    Be Bad*ss Everyday
    Oct 20 2026

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    Sara Reeves is our industry’s energy bunny. She’s been on both ends of the spectrum while working at a big company horsepower like General Mills and nimble quick moves of Albanese. Between these recognizable CPGs, Sara also made a surprising move. Throughout it all, she remains true to herself. Learn about it all in this electric episode of ARCast.

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    1 h et 5 min
  • Don’t Guess, Actually Know

    Don’t Guess, Actually Know
    Oct 6 2026

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    With over half of the United States shopper population covered, Dan doesn’t want you to SWAG. 84.51 continues to build a powerful insights engine to help strategists understand when to zig and when to zag. Tune in as Dan Brach, who is at the center of much of what his organization is developing, gives us a lesson on the value of shopper insights and more.

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    52 min
  • Throw the Spaghetti at the Wall

    Throw the Spaghetti at the Wall
    Sep 22 2026

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    Brad Bock and Molly Lusk of CIBA Solutions share their unconventional paths into category management and what it takes to become a trusted retail partner. They also explore how AI, changing shopper behavior, and new sources of data are reshaping the function—and why the future will require greater flexibility, curiosity, and a willingness to think differently.
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    56 min
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