Couverture de AMA Marketing / And with Bennie F. Johnson

AMA Marketing / And with Bennie F. Johnson

AMA Marketing / And with Bennie F. Johnson

De : Bennie F. Johnson
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 In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and… Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing the world around us.2023 American Marketing Association Economie Management Management et direction Marketing et ventes Politique et gouvernement
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    Épisodes
    • The combination of behavioral science and marketing

      The combination of behavioral science and marketing
      Oct 22 2025
      Nancy Harhut, Founder of HBT Marketing, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the misconceptions of B2B marketing, what happens when you employ behavioral science in marketing campaigns, and why it’s always necessary to employ the brain.
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      44 min
    • Community support and architectural visions

      Community support and architectural visions
      Oct 22 2025

      Soyoung Kang, President of eos Products, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about studying architecture and the value of setting a vision, the need to create desirability and joy in a brand, and why you need to lean into your skills and learn new things to find success and joy
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      38 min
    • The need for a strategic enemy

      The need for a strategic enemy
      Oct 22 2025
      Laura Ries, author The Strategic Enemy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the value of strategic enemies, the need to create our own brand categories, and why nothing is possible without focus.
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      44 min
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