This week on Market Intel, AI content workflows took a major step toward production readiness.

OpenAI cut voice workflow costs by up to 70% while fixing transcription bugs that broke real-world systems. Runway added native audio tools directly into its platform. And Zapier introduced agent governance features designed to make AI agents safer to run in production.

We break down what actually changed, what still breaks, and how SMB content teams should use these tools without creating operational chaos.

OpenAI Voice Stack Upgrades

Cheaper text-to-speech, cleaner transcription, better multilingual performance, and a new Realtime “mini” model — with realistic guidance on QA and production risks.

Runway Native Audio Tools

Text-to-speech, sound effects, and speech-to-speech inside Runway — great for rapid concept testing, with important caveats around voice rights and plan tiers.

Zapier’s AI Agent Governance Push

Agent versioning, admin controls, safer debugging, and clearer billing — turning AI agents from demos into managed production assets.

The takeaway:

AI is moving from novelty to operational trust. Reliability, governance, and cost predictability now matter more than raw capability.

00:00 — Hook: Cheaper Voice, Audio, Trust

01:30 — OpenAI Voice Stack Upgrades

04:30 — Runway Adds Native Audio Tools

07:00 — Zapier’s AI Agent Governance

09:00 — Quick Hits

09:45 — Final Takeaways

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