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Marketers Take Flight

Marketers Take Flight

De : Lindsay Diven
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Welcome to Marketers Take Flight, the podcast that empowers AEC marketing professionals to elevate their careers and personal lives. Hosted by Lindsay Diven, CPSM, an industry veteran and Full Focus Certified Pro, this show goes beyond traditional marketing tips to cover productivity, mindset, personal development, life planning, and managing people—all tailored for the AEC industry.

If you're ready to transform your approach to work and life, tune in for insights and strategies that address:

*How to boost productivity and achieve work-life balance

*Personal development techniques for AEC marketers

*Life planning and goal setting inspired by Michael Hyatt’s principles

*Effective strategies for managing and leading marketing teams

*Building a growth mindset for career success

*Enhancing personal and professional development in the AEC industry

*Tips for training new AEC marketing coordinators and managers

Join me as we explore holistic strategies to thrive both professionally and personally, helping you take flight in your AEC marketing career.

© 2025 Marketers Take Flight
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    Épisodes
    • 160: Performance Goal Examples for AEC Marketing Departments
      Nov 19 2024

      🎯 Setting SMART performance goals in AEC marketing? Dive into this replay episode where I unpack the art of creating Measurable Performance Goals. 📈

      Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️

      Tune in for some bonus SMART goal examples to elevate your team's performance and prepare for a career boost with our upcoming episode on salary negotiation tips. 💼


      Want more AEC marketing goodness?

      • New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
      • Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
      • Follow Lindsay on LinkedIn and Instagram.
      • Collaborate with other AEC Marketers in our Facebook Group.
      • Purchase bite-sized, on-demand templates and training at the Marketers Place.
      • Enroll in online training: The Proposal Pro or Content Marketing Clarity.





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      26 min
    • 159: Prepare for a Great 2025 with This Simple 3-Question Reflection
      Nov 12 2024

      As we close out this year, I’m bringing back one of the episodes you need to revisit to set yourself up for a killer 2025. We’re digging into a simple, but oh-so-powerful exercise I shared back in 2022 to help you wrap up the year with clarity and intention. These three questions are perfect to help you reflect, learn, and (let’s be real) let go of anything that doesn’t serve you going forward.

      So whether you’re deep in goal-setting mode, prepping for performance reviews, or just ready to head into 2025 with a fresh, focused mindset, this episode is exactly what you need. Grab a pen, open up that favorite notebook, and let’s get into it.

      Ready for this? Hit play, and let’s set up 2025 to be your best year yet!


      Want more AEC marketing goodness?

      • New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
      • Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
      • Follow Lindsay on LinkedIn and Instagram.
      • Collaborate with other AEC Marketers in our Facebook Group.
      • Purchase bite-sized, on-demand templates and training at the Marketers Place.
      • Enroll in online training: The Proposal Pro or Content Marketing Clarity.





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      13 min
    • 158: Master These Writing Skills to Advance Your AEC Marketing Career
      Nov 5 2024

      In this episode, I'm thrilled to chat with Ben Culbreth, the brilliant mind behind Culbreth Copywriting. Ben is here to unpack the secrets of creating crisp, compelling content that resonates deeply within the AEC industry. We talk about knowing your audience like the back of your hand, structuring your messages to engage and convert, and sidestepping those all-too-common writing blunders.

      Loaded with actionable tips, this conversation is your go-to guide to refine your writing skills and make your content pop in the crowded digital, AI world. Whether you’re looking to enhance clarity or catapult your career forward, Ben’s savvy advice will help you elevate your writing game.

      So, grab your coffee, and let’s get started on becoming a standout writer!


      Want more AEC marketing goodness?

      • New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
      • Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
      • Follow Lindsay on LinkedIn and Instagram.
      • Collaborate with other AEC Marketers in our Facebook Group.
      • Purchase bite-sized, on-demand templates and training at the Marketers Place.
      • Enroll in online training: The Proposal Pro or Content Marketing Clarity.





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      37 min
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