Julia Knight rebuilt every single workflow at her agency Knight Vision using Claude. Condensing 5 people’s roles into one in just 3 weeks. James and Daniel sit down with Julia to talk about what it actually looks like to scale a marketing agency with AI.

In this episode:

• How Julia used Claude to rebuild Knight Vision’s entire backend

• Why volume beats perfection in content marketing (posting = shots on goal)

• What creator partnership programs actually cost and how attribution works

• B2B influencers are at 0.5 out of 10. Massive opportunity ahead

• The viral marketing playbook: content + distribution + speed

• Differences working with Gen Z and millennial founders

Julia also shares what she’s building next and why having an open mind is the biggest advantage right now.

Follow Julia Knight:

LinkedIn: linkedin.com/in/julia-knight-565b48127

Knight Vision: trycutie.com (subscribe to her newsletter)

Sponsors:

• AdQuick – Making OOH advertising as easy to plan, buy, and measure as digital. adquick.com

• Thrad.ai — Building the advertising infrastructure for AI. thrad.ai

STAY CONNECTED

JAMES on Twitter & LinkedIn – /jamesborow

DANIEL on LinkedIn, Instagram, TikTok – /danieldruger

👉 Hit Subscribe, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes all the difference in helping other people discover ADSN.

It's bizarro world this week with James going phoneless for 10 hours, his new found respect for IBM, and why he's so bullish on out of home (OOH) advertising. Then it's back to digital land with Meta launching Muse, another week of OpenAI ads announcements, and the one thing you can do to stop AI bad actors (hint: call your country leader a big fat pig). Also in this episode is Diplo, Rick Rubin, and Andrew Sorkin...?A special thanks to our newest sponsors:

- AdQuick, the platform making out-of-home advertising as easy to plan, buy, and measure as your digital campaigns. James and Daniel have been following AdQuick for a long time and big proponents that if OOH isn't in your media mix yet, AdQuick will change your mind. Check them out at adquick.com

- Thrad.ai, the platform building the advertising infrastructure for AI. Helping publishers monetize with in-chat ads and advertisers buy ads in AI. Thrad is building the AI ad future that James and Daniel talk about in nearly every episode. Learn more at thrad.ai.

STAY CONNECTEDJAMES on Twitter & LinkedIn – /jamesborowDANIEL on LinkedIn, Instagram, TikTok – /danieldruger👉 Hit Subscribe, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes all the difference in helping other people discover ADSN.

This week: OpenAI just paid $100M+ for a business show — and it's not really about content. James and Daniel break down what that acquisition signals for AI, media, and anyone building right now.

Plus they talk about the founder literally talking to AI notetakers instead of humans and why if you are still building like it is 2022, you might already be behind.James and Daniel get into why APIs are becoming the only thing that matters, how Musk is flexing distribution in ways no one else can, and if you are not building for agents, you might not be building for the future at all.

STAY CONNECTEDJAMES on Twitter & LinkedIn – /jamesborowDANIEL on LinkedIn, Instagram, TikTok – /danieldruger👉 Hit Subscribe, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts. It takes 10 seconds and makes all the difference in helping other people discover ADSN.