ACTION: Do It Now - Ch. 10
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The perfect time to act—especially in real estate—is not someday, not when things feel safer, and not when the headlines calm down. The perfect time is now.
Key Concepts Covered:- The Power of the Present Moment
- You can’t change the past.
- You can’t control the future.
- The only leverage point you have is today.
- A Life-Changing Wake-Up Call
- A tragic, personal story that reshaped the meaning of urgency, presence, and purpose.
- A reminder that time is not promised—and delaying what matters most comes at a real cost.
- The Three Degrees of Action
- Inaction – Choosing comfort, avoidance, or procrastination (often rooted in fear).
- Active Action – Lots of movement, preparation, and effort… but no meaningful results.
- Productive Action – Focused, uncomfortable, results-driven behavior that actually creates change.
- Why Active Action Can Be More Dangerous Than Inaction
- It creates the illusion of progress.
- When results don’t show up, people conclude: “Action doesn’t work.”
- The “Do It Now” Philosophy
- Inspired by W. Clement Stone, who built a billion-dollar empire one micro-win at a time.
- Small, immediate actions compound into massive results.
- The Real Estate Application
- The best time to buy real estate was 20 years ago.
- The second-best time is always today.
- Market cycles change—principles don’t.
- Market Myths, Fear, and Noise
- Why advice from people with “teeny tiny pockets” should be filtered carefully.
- Media fear vs. investor fundamentals.
- The danger of waiting for perfect conditions.
- Moneyball Proof Across Every Market
- 2008 crash
- Post-recession recovery
- COVID uncertainty
- Post-pandemic normalization
- In every cycle, principled investors who acted won.
If you’re waiting to feel ready, comfortable, or certain—you’ll be waiting forever. Progress begins when preparation turns into productive action.
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