Why you should see your back of pack as an integral part of the packaging design system. (No. 41)

The back of pack is an often underused and unloved part of the pack. The fact is, it is an important part of the design system.

With consumers becoming increasingly discerning and seeking more information to aid their purchasing decisions, the back of the pack has emerged as a crucial element in the brand storytelling process.

This podcast delves into the best practices and potential pitfalls associated with leveraging the back of the pack as a powerful marketing tool.

You can find our contact details below:

Alan Gilbody on Linkedin:

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Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Why is it important to establish a brand, rather than just solely focusing on aesthetically pleasing packaging?

Why do I need a brand? This is something we get asked a lot, especially from Startups who don’t fully understand the benefit of having one.

A brand isn’t a logo, it’s not the colours you decide to use, it’s not what you call a product, it’s not how the product looks, it’s how your product is understood in the mind of the consumer.

In today's competitive marketplace, having a strong and well-defined brand is crucial for the success of any product or business. A brand is not just a logo or a catchy name; it's the way your product or service is perceived by your target audience.

A well-designed brand can help you stand out from the competition, build customer loyalty, and ultimately drive sales.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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The importance of creating a robust pack architecture in branding & packaging design

Getting your hierarchy right on pack can be the difference between standing out or disappearing on shelf.

Implementing a clear, cohesive brand architecture across core and extended products is imperative both for shelf standout and to aid consumer navigation. This architecture provides familiarity while introducing cues that differentiate offerings. Done correctly, it helps consumers navigate the range in an efficient way.

A solid architecture creates consistency. Customers appreciate it when a business has a consistent brand. In fact, consistent presentation of a brand has seen to increase revenue by 33 percent (Lucidpress, 2019).

So why is this important? It takes between 5-7 impressions to even start creating brand awareness. When creating packaging design, especially on large ranges or ranges with multiple offerings, brands should make sure they repeatedly emphasise the brand uniform and assets in a consistent way, as this will help recall.

Simply put, architecture defines were all the important bits should go.

You can find our contact details below:

Alan Gilbody on Linkedin:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour