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A Ruined Campaign For Burger King and How They Can Fix It

A Ruined Campaign For Burger King and How They Can Fix It

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 This week a tweet came out from Ogilvy, an advertising agency, promoting the work they did for their client Burger King. The campaign, called ‘The King of the Stream’ turned Twitch's donation feature into a marketing campaign, specifically streamers that had their tips read live on stream. If you are thinking to yourself, hey this seems wrong or problematic then you are right. Let’s dive in to why this was wrong, is blowing up, and I’ll even give Burger King two free campaign ideas that would’ve worked.
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