At 29, a client asked Hallie Seltzer if she had a company. She didn't. She said yes anyway — and Pinpoint Productions was born in that sentence. 👀

This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Hallie Seltzer, Founder & Principal of Pinpoint Productions, a woman-owned live events agency that has spent 20 years turning big ideas into moments that actually matter — for brands like Google, Netflix, Squarespace, and Dior.

But this isn't a conversation about step-and-repeats and swag bags.

Hallie takes us inside the Google.org event built around a $10 million youth mental health commitment — the one where a global pop star showed up and you could watch the lights turn on in the room. She breaks down why her team designed nine separate regional events with Feeding America instead of one national moment, because what matters in Mesa, Arizona looks nothing like what matters anywhere else. And she explains why the "micro events" trend the industry just declared a defining theme for 2026 is something Pinpoint has been quietly doing for over a decade.

Then things get honest.

Hallie doesn't dodge the greenwashing conversation — the travel, the builds, the swag headed straight to a landfill — and she's blunt about what real sustainability costs a client who actually means it. She also goes there on hustle culture, the 18-hour event day the industry glorifies, and the boundaries she had to learn the hard way after years of answering clients at all hours.

For the PR pros and brand builders listening: Dr. Sims pushes on the question nobody asks early enough — when should communicators and event producers actually be in the room together, so the press moment, the content capture, and the experience get designed as one thing instead of bolted on at load-in?

In this episode:
🎤 How a career that started in acting — with stops at Dior and Ketchum — became 20 years in live production
🎤 The difference between purpose baked into an event and purpose slapped on as decoration
🎤 Why "strategic partner" beats "vendor" — and what earning that seat actually takes
🎤 Where a small brand with a modest budget should spend every dollar first
🎤 What great post-event follow-up looks like, and the measurement conversation that goes beyond headcount

Events aren't the afterthought in your communications strategy. They might be the whole strategy.

🎧 Listen now on Spotify, Apple Podcasts & YouTube.

🔗 Connect with Hallie: pinpoint-productions.com | LinkedIn
🔗 Follow the show: @brandincpr

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