Many consultants do not struggle with sales because they lack ability.They struggle because they have quietly decided that sales is not “for people like them.”I regularly hear consultants say they are bad at sales, that they do not like asking for business, that they are not extroverts, or that selling feels awkward and unnatural. Some believe that if their work is strong enough, clients should simply find them without much effort.These are thoughtful, capable professionals.They are not avoiding sales because they are careless.They are avoiding it because of the story they tell themselves about who sales is for and who it is not.That story has consequences.⚠️ When you believe you are bad at sales, you do not practice it.⚠️ When you believe asking is uncomfortable, you avoid conversations.⚠️ When you expect good work to speak for itself, you wait instead of building momentum.⚠️ When you do not build habits, sales becomes sporadic, emotional, and draining.Over time, this creates an uneven pipeline, fragile confidence, and a sense that growth is always harder than it should be. What looks like a skills problem is often a mindset and behavior problem hiding in plain sight.This is exactly why I am hosting a live 60 minute conversation with David Brock, a seasoned management consultant and author of “Is 'Good Enough' Good Enough: Mindsets and Behaviors for Sales Excellence."We will not be talking about scripts or persuasion tricks. We will be talking about how consultants change the way they think about selling, show up consistently, and build the daily behaviors that make sales feel grounded rather than forced.In this session, we will explore:✅ Why many capable consultants label themselves as “bad at sales”✅ What high-performing consultants do between client projects to keep momentum instead of restarting from zero✅ What excellence in selling actually looks like for non extroverted, expertise driven professionals✅ How to move from “I’m not good at sales” to a concrete operating model for selling your expertiseIf sales has felt uncomfortable, inconsistent, or heavier than it should, this conversation will give you a different way to think about it.

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