In this episode, I talk about using psychology and behavioral economics to influence your sustainability outcomes at your events. I use meal choices as my example for how preset selections can influenced your attendees do what you're hoping they will do. I explain how “nudges” can guide attendees toward more sustainable options.

I reference the book Thinking Fast and Slow; the research of Daniel Kahneman and Amos Tversky; and site Freakonomics and Choiceology podcasts for further insights into consumer behavior.

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To ask a question for a future walk email: AlyciaDrubeEvents {at} gmail.com or go to the Google Form: https://docs.google.com/forms/d/e/1FAIpQLSduKevDmLDOr2HhNORhM8giycd1VOOgYGObHXFyD_OhWFCtpQ/viewform?usp=sf_link

To engage with Positive+Impact Event Consulting to make your Event Business and Events you work on more sustainable visit AlyciaDrube.com

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