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I’m back from Social Media Marketing World and the AI Business Conference, and I’ll share key takeaways next week, but today I’m answering a few quick listener questions.

I explain that how long it takes to build a warm audience depends on what you already have- an email list or a Facebook/Instagram following can count as warm and if you’re starting from scratch, my brand awareness strategy at about $5$10/day can build a solid warm audience in roughly 90 days (sooner with more spend).

I clarify that $5/day is enough to start for brand awareness, but you shouldn’t expect overnight sales. I also cover why boosting a post often doesn’t produce sales and how Ads Manager campaigns differ.

Finally, I address AI in Meta ads: I don’t think you should worry, but you should watch for Meta’s auto-on AI settings, turn off what you don’t want, and never give external AI tools access to your Ads Manager.

00:00 Welcome and Updates
00:55 Warm Audience Timeline
02:43 Is Five Dollars Enough
04:01 Boosting Posts Myth
05:37 AI Features in Ads
08:08 Wrap Up and Next Week

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