You're publishing every week like clockwork, but your podcast downloads stay basically the same. You're stuck thinking you just need to keep cranking out more content, but what if the problem isn't what you're creating, it's that your episodes stop working after the week it goes live? If you're a podcaster ready to stop starting from zero every single week and finally build sustainable podcast growth, this episode shows you how to make your back catalog work as hard as your newest episode.

When you optimize podcast episodes for discoverability, they don't just spike and disappear. They keep getting found months later through search results and platform recommendations. That's compounding visibility, and it's how you increase podcast downloads without publishing more content. I'll walk you through exactly which old podcast episodes are worth optimizing, and how podcast SEO works like compound interest for your back catalog.

00:00 – Why Your Podcast Downloads Stay the Same Every Week

01:28 – Why Your Back Catalog Is Collecting Dust

02:40 – How Podcast SEO Works Like Compound Interest

03:39 – Should You Optimize Old Podcast Episodes or Focus on New Ones?

04:19 – Which Episodes Are Worth Optimizing for Podcast Visibility

05:59 – Download Spikes Don't Mean Sustainable Podcast Growth

06:43 – How Backlog Visibility Creates Growth While You Sleep

10:14 – My Highest Download Month Happened During an Unexpected Break

12:27 – How to Identify Which Episodes Are Compounding vs Not

13:22 – Finding Quick Wins and Gaps in Your Podcast Catalog

Check out the full show notes and resources at

https://leahbryantco.com/podcast/podcast-seo-double-downloads-back-catalog

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This podcast is produced by Leah Bryant Co, where stories meet strategy. - https://leahbryantco.com