#58: How to Build a Cohesive Jewelry Collection (Starting with 3–5 Pieces)
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In this episode of 'The Jeweler's View,' Courtney Gray, a seasoned metalsmith and creative business strategist, shares insights on how to create a cohesive jewelry collection without becoming overwhelmed. With over 25 years of experience in the jewelry industry, Courtney emphasizes the importance of focus in designing a collection that reflects a unified style. She introduces a 'three to five piece cohesive collection framework' and outlines actionable steps, including selecting a through line (like a shape, texture, or color), creating an anchor piece, and developing supporting pieces. Courtney also offers advice on simplifying materials and avoiding overcomplication. Additional tips include taking photos to maintain consistency and organizing new ideas for future collections. Finally, she encourages designers to reach out for personalized coaching if further guidance is needed. Next week's topic will tackle how to confidently approach galleries and retailers.
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Helping Jewelry Creatives access the knowledge, resources, and mindset they
need to achieve goals they once thought impossible.
Connect with me or check out the Transform Your Jewelry Business course at
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