515 Why Marketing Doesn’t Work (Part 3): The Leadership Disconnect
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515 Why Marketing Doesn’t Work (Part 3): The Leadership Disconnect
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If your company keeps saying “marketing isn’t working,” the problem may not be your ads, content, or lead flow.. In Part 3 of this series, Dave Mastovich breaks down the leadership disconnect: why marketing gets treated like a department instead of an effectiveness system tied directly to revenue, culture, retention, and growth.
This episode explains how real marketing starts with inputs + insights, not outputs and why storytelling is the missing lever that shapes culture and compounds trust.
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