5 Levels of PT Practice Marketing: Predictable Patient Demand
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5 Levels of PT Practice Marketing: Predictable Patient Demand
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Most PT owners outgrow word-of-mouth long before they build a true demand engine. In this episode, Chad Madden breaks down the five levels of marketing awareness—from “I don’t need marketing” to running a predictable patient pipeline—and shows how to pick the right next step for your stage. You’ll learn where most clinics stall, how to avoid the DIY trap, and what a unified system looks like when it’s working.
👉 Learn more or book a demo: https://getbreakthrough.com
Time Stamps00:00 - Welcome & why DTC marketing now
02:54 - The 5-stage roadmap to predictable demand
03:56 - Level 1: Unaware — “Quality + word of mouth is enough”
08:34 - Level 2: Problem Aware — The costly DIY rabbit hole
14:36 - Level 3: Solution Aware — Channel dependence & algorithm shocks
17:40 - Level 4: Product Aware — The “duct tape” tech stack nightmare
20:34 - Level 5: Most Aware — One integrated, always-on system
28:48 - How Breakthrough helps & next steps (CTA)
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