5 Hard Questions for Building a Company Culture That Lasts
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5 Hard Questions for Building a Company Culture That Lasts
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How do you create a company culture that’s a competitive advantage?
Matt Bertulli (Founder, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern) build culture through deliberate choices, while most brands leave it to chance. They work through it in five hard questions:
1. Who should you let go?
2. How close should you get?
3. What won’t you tolerate?
4. Why are values a “trade”?
5. Where do leaders go next?
Matt has hired and fired hundreds, and no two exits looked alike. Mike surveyed his entire team, and 80% praised the same quality in him: transparency. As AI takes over the busywork, trust becomes the real advantage.
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