From not knowing what GPS is, to making it into a successful business. Quitting a promising 9-5 career to being invited to the G20 as a decorated entrepreneur.

Trailblazer Russel Gonzalez, or Mr. Merida, has made a big name for himself in the Yucatan state in Mexico as an entrepreneur. Russel is the only Yucatecan to be featured in Forbes three times, attended the G20 twice, and is constantly working to help other entrepreneurs in his home state.

We first chat through Posadas, and other unique traditions in the Yucatan. The conversation delves into Russel's journey as an entrepreneur, from his early inspirations to starting his GPS tracking company, Rastreall, and the obstacles he overcame. Russel also discusses his involvement in the G20 summits and sharing insights into the entrepreneurial landscape in Yucatan, Mexico, and how he changed the business operations to only work a few hours a day. Moreover, he talks about diversifying his ventures with e.xperiencer, a platform promoting local businesses, and his approach to mental health and balancing life.

Key Takeaways

A great episode for any new or aspiring entrepreneur.

• 2 needs for successful entrepreneurs: contacts and knowledge
• Symbolize what you're selling: when you embody what you sell, your sales will explode
• Entrepreneur energy: the determination and relentlessness of a successful entrepreneur

Timestamps

(00:00) Guest Introduction

(03:51) The Tradition of Posadas in Mexico

(06:46) Yucatecan Culture and Traditions

(10:26) The Journey to Entrepreneurship

(17:15) Starting a GPS Business

(21:51) Challenges and Growth

(26:12) Networking and Building Contacts

(31:04) Mindset and Emotional Resilience

(34:40) Achievements and Recognition

(36:51) Supporting Entrepreneurial Initiatives in Mexico

(38:26) G20 Summit and International Recognition

(41:36) Growth of the Entrepreneurial Scene in Yucatan

(46:08) Automating Business Operations

(53:44) Launching e.xperiencer

(01:02:24) Balancing Multiple Ventures and Personal Life

(01:09:31) Advice for Aspiring Entrepreneurs

(01:15:08) Planning for the Future

Guest's links:

Russel's LinkedIn

Russel's Instagram

E.xperiencer Instagram

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