Dr. Jenny Hoffmann, MedTech executive and author of Open Up: Step Into the Leader You Are Meant to Be, joins host Etienne Nichols to discuss the evolution of leadership in the medical device industry. Drawing from her experience as a bioengineer and CEO, Dr. Hoffmann explains why the traditional model of the "rigid, perfect leader" is no longer sustainable. She shares her personal journey—from being one of the first IVF babies in the U.S. to navigating life-threatening health complications—and how these experiences shaped her mission to help others lead with authenticity.

The conversation centers on the concept of "SOS moments," which Dr. Hoffmann defines as those critical points of distress or crisis that occur in both personal lives and product development. By applying her CEC framework—Curiosity, Empathy, and Connection—leaders can transform these high-pressure moments into stories of strength. This approach is particularly vital in MedTech, where the ultimate goal is to serve patients during their own most vulnerable SOS moments.

Etienne and Jenny also explore the intersection of human leadership and emerging technology. While AI continues to streamline technical workflows, Dr. Hoffmann argues that human empathy and curiosity remain irreplaceable assets for innovation. The episode concludes with a practical look at the return on investment (ROI) for "opening up," demonstrating how personal connection leads to higher quality products, better team retention, and the resilience needed to survive the "messy middle" of product development.

1. 00:00 - Introduction of Dr. Jenny Hoffmann and her background in MedTech and innovation.
2. 01:28 - Motivation for writing Open Up: Scaling impact through vulnerable storytelling.
3. 04:23 - The shift from the "perfectly composed" leader to the vulnerable leader.
4. 05:45 - Dr. Hoffmann’s personal origin story: Being one of the first IVF babies in the U.S.
5. 08:30 - Listening to the "whisper" and the courage required to respond to inner intuition.
6. 10:14 - The ROI of Vulnerability: How personal connection drives higher quality and team motivation.
7. 14:39 - Defining SOS moments: Turning distress signals into leadership strengths.
8. 18:42 - The CEC Method: Breaking down Curiosity, Empathy, and Connection.
9. 20:25 - AI in MedTech: Why human empathy is the one thing machines cannot replace.
10. 25:57 - Strategic Sharing vs. Oversharing: How to lead by example without losing professional boundaries.
11. 28:52 - The power of storytelling for engineers and data-driven professionals.

1. The CEC Framework: Use Curiosity to open the mind, Empathy to open the heart, and Connection to drive outsized results in technical teams.
2. Embrace SOS Moments: View professional crises or personal struggles as distress signals that, when analyzed with curiosity, provide the data needed to build resilience.
3. Human-Centric AI Strategy: Leverage AI for efficiency and data processing, but double down on human empathy to solve complex patient needs that machines cannot grasp.
4. Strategic Vulnerability: Sharing personal stories is a leadership skill. Start small by sharing "Monday...