44. Meeting Patients Where They Are
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44. Meeting Patients Where They Are
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The beauty of independent pharmacy is that each store is as unique as the communities and patients they serve. Adding a new twist to this episode is guest Kelley De La Fuente. Like your host, Justin Baker, Kelley is also a Business Coach. With Kelley consulting pharmacies in urban Los Angeles and Justin in rural Texas, they see the same struggles, but through two very different lenses.
As different as their pharmacy environments are, one universal expansion strategy they see is right outside the pharmacy front door – becoming a holistic “one stop shop” for formerly unidentified populations in the community. Through readily available data, a sharp owner can satisfy that high profit patient that is looking for both convenience and expertise. Kelley and Justin share examples ranging from specific disease states, ancillary sales opportunities, cognitive services and community, and healthcare partnership initiatives. Join this informative countertop chat and open your front door to a whole new patient base!
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