4. Brain dump, word vomit, make a (good) mess
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4. Brain dump, word vomit, make a (good) mess
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The brain dump questionnaire. The word vomit questionnaire. Whatever you call it, this is the first real step of turning your mess into a message. It's about getting alllll your scattered ideas, client outcomes, values, and insights out of your head and onto the page.
The really cool part is when we reveal the opinions and stances lying underneath the surface that could be the star of your website copy. You may not realize they're waiting to become a core message, but as we go through this process, we might discover the thing that helps you stand out from everyone else in your industry.
Grab a pen and paper and get ready to get things out of your head and onto the page!
"If you're refining your message, you've got to do some messy processing and reflecting first. This questionnaire will help you get started. It really isn't about having perfect answers—I encourage messiness, word vomiting, and I'm there to help sift through it and figure out what we need to hone in on."
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