Couverture de 4 B2B video ad trends for 2026

4 B2B video ad trends for 2026

4 B2B video ad trends for 2026

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 In this episode of Death to the Corporate Video, Guy Bauer breaks down four major B2B video trends shaping 2026, and what they actually mean for marketers trying to stand out. From the rise of AI-written scripts (and why they’re making everything feel painfully average) to the explosion of Apple-style product launch videos, Guy unpacks how sameness is creeping back into B2B, and how you can use that to your advantage. He also dives into why vertical video is no longer optional and why every company is rapidly becoming a media company, whether they like it or not. Finally, he tackles a surprising shift: creativity in B2B has officially gone mainstream. That’s the good news. The bad news? You can’t win just by being “different” anymore. If you’re trying to punch above your weight, capture attention, and avoid blending into a sea of safe, forgettable content—this episode is your playbook.
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