#327 - Craft a Powerful Borrower Loyalty Formula
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#327 - Craft a Powerful Borrower Loyalty Formula
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On this episode of The Shred Show, maintaining and deepening your borrower connections doesn't have to be complicated. With recent data showing that every generation of borrowers prefers a high tech, high touch mortgage experience, it’s imperative for today’s lenders to use the right technology to master the art of attracting borrowers and keeping them too.
Watch part five of our “What borrowers want” series to hear Nick Belenky, Managing Director of Solution Sales, at ICE Mortgage Technology share expert insights on how lenders can set themselves up for future success by leveraging technology to engage new borrowers, win their loyalty and strengthen referrals.
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