In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and feast-or-famine cycles. Tina provides actionable advice on building evergreen offers, optimizing funnels, leveraging content, and maintaining authentic selling, all designed to help listeners create sustainable, scalable revenue year-round.

Key Topics Covered

• The drawbacks of relying solely on live launches

• Evergreen funnels and systems for consistent weekly sales

• Monthly recurring revenue from memberships and masterminds

• The importance of lead generation, and how to grow your email list

• Creating compelling lead magnets and testing for conversions

• Building and optimizing automated email sequences for follow-up sales

• Organic growth vs. paid ads and which is right for your business stage

• Using weekly content (like podcasting) and soft selling in your regular output

• Strategic bonuses and flash sales to drive urgency for evergreen programs

• Incorporating live touchpoints into evergreen programs for increased results and connection

• Tracking key metrics to tweak and optimize your business systems

Actionable Takeaways:

• Build out an evergreen funnel for your signature offer that's available year-round.

• Create high-value lead magnets and test regularly for the best conversions.

• Maintain a consistent lead generation engine with weekly content (podcasts, emails, Instagram, etc.).

• Optimize your automated email sequences—many evergreen sales happen in the follow-up!

• Consider strategic use of paid ads (especially if starting out) vs. organic growth.

• Offer bonuses or limited-time perks to create urgency for evergreen sales.

• Add live Q&A or touchpoint sessions as value-adds to evergreen programs.

• Track key data weekly (leads, conversions, email performance, etc.) to guide business decisions.

• Use soft but clear calls to action in all content; don't hide your offers.

By using evergreen funnels, high-value content, and strategic live touchpoints, you can create consistent, year-round revenue without the stress of launch-only sales. Track your metrics, optimize your systems, and nurture your leads to build a predictable, scalable business that grows sustainably.

Resources Mentioned:

Deadline Funnel software for creating urgency with evergreen offers

https://www.deadlinefunnel.com/?via=tina-tower

Her Empire Builder free resources: herempirebuilder.com/free

Where to find Tina:

Her Empire Builder: https://www.herempirebuilder.com/

Instagram: https://www.instagram.com/tina_tower/

YouTube: https://www.youtube.com/@herempirebuilder