Let me ask you a question that will make every marketer, speaker, and business owner slightly nauseous: Have you ever Googled something… got the answer… and never clicked a link? Of course you have. Congratulations. You’ve just met your new customer behavior. And here’s the punchline: your audience might never visit your website… but they will absolutely form an opinion about you. In the first three seconds. We’ve officially entered the era where the summary is the product.

If you’ve been sitting on a big idea because the finish line feels heavy, or distant, or somehow unattainable, this is for you.

Maybe you're like me. Great at starting things. Creative. Lots of ideas.

Finishing is the hard part though. The part that gets quiet. And that's exactly where creative people tend to stall. Not because we’re lazy, but because we’re wired to explore, connect, and reimagine… not march in a straight line.

Here's how to design finishes that work for us, without trying to "fix" our creative friction.

As you set your intentions for the year ahead, choose the path that gives you stories, not excuses, attempts over avoidance, action over perfection, experience over endless preparation. You survive failure. But you don’t outgrow regret.

We are often far more intentional with the words we use with others than the words we use with ourselves. And those private words—the ones no one else hears—the silent narration running through your head all day, just might be the most impactful words you ever use. So make them positive!

If you’ve ever wondered why some messages land instantly and others vanish without a trace, here’s the uncomfortable truth:
We don’t live in a marketplace of ideas anymore. We live in a marketplace of attention.
And in that marketplace, attention isn’t something you receive. It’s something you earn — usually in three seconds or less.

In today’s economy, the scarcest resource isn’t money. It isn’t talent. It isn’t even time. It’s attention. Here are a few quick ideas to make the most of your precious first few seconds.

How do we win attention, earn time and trust, and create instant emotional connection in a world that’s moving faster than ever? Check out this episode of the 3 Second Selling™ podcast as I discuss the science of snap judgements, why most hooks suck, how to craft a good hook and give you some real life applications. In a distracted world, your greatest currency is not how much you know. It’s whether you can earn—and keep—someone’s attention.

Are you a product peddler, or a sales detective? Today the highest performing sales people aren't engaged in solution selling. And they're certainly not spewing out features and specs. They're actively engaged in problem finding.

Join 3 Second Selling author and host David Gee as he is joined by serial technologist, inventor and sales leader Lief Larson. They will discuss how today's cluttered sales and marketing landscape requires curiosity, more listening than speaking, the ability to ask precise, strategic questions at the right time, and other forms of emotional intelligence.

This method takes prospects through a discovery process and helps uncover pain points they might not even have been aware of.

It also lowers sales resistance, gets you to yes quicker and easier, and elevates the status of the sales person.