#23: May 2025 Brand Moves – Lessons from Brands We Know
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#23: May 2025 Brand Moves – Lessons from Brands We Know
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In this episode of the Brilliant Brands Academy podcast, Sommer discusses significant branding moves from various companies in the first of a monthly roundup of brand headlines, breakthroughs, and bold moves you can learn from.
In this May 2025 episode, we’re talking billion-dollar acquisitions, tech-forward product innovation, mission-centered rebrands, and how some of the world’s most brilliant brands are staying relevant and resonant.
Whether you're building a business, running a nonprofit, or managing a public-facing program, this episode breaks down what these moves mean for you and how you can apply the same brilliance to your brand.
Chapters
00:00 Introduction to Branding Insights
00:57 ELF Beauty's Strategic Acquisition
03:38 Nike's Innovative AI Sneakers
06:01 The Honey Pot Company's Rebranding Journey
🔗 Resources & Mentions:
E.L.F. x Rhode Acquisition News
Nike On Air Event
The Honey Pot Brand Refresh
Ami Colé and L’Oréal Investment
Thriving Families CA Rebrand
Scouting America Announcement
