Your best content doesn’t have an expiration date—so why let it sit dormant in your feed? Today, I’m breaking down a super simple strategy for increasing downloads on your older content through your existing audience.

We’ll walk through how to reference older episodes in a way that adds value, feels natural, and guides listeners without overwhelming them. Plus, I’m giving you a plug-and-play formula for how to do it and examples you can steal.

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Find It Quickly:

The simple strategy for growing downloads on old episodes (1:38)

The formula for mentioning an old episode (2:25)

Creating compilation content from old episodes (4:48)

Practical advice for sharing old episodes (5:52)

Mentioned in this Episode:

Episode 143: Can Your Podcast Generate You Revenue? [Becoming a Paid Podcaster]

Episode 194: Reflecting on 2025

Connect with Haylee:

Soundboard Society: gaffincreative.com/soundboard

Instagram: instagram.com/hayleegaffin

Website: gaffincreative.com

Review the Transcript: https://share.descript.com/view/mBU5XeyNH88

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