The Business Model Company cofounder Caroline Johnson is 20%'s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client's perspective, exploring why agency innovation is vital for clients and for the future of marketing services itself.

• Win Without Pitching
  
  
• Blair's Twitter
  
  
• Blair's Linkedin
  
  
• The ICA
  
  
• Leah's Linkedin
  
  
• The ICA's Linkedin
  
  
• The Business Model Company
  
  
• Caroline's Linkedin
  
  
• WFA & MediaSense Future of Media Agency Models Report
  
  
• Quantifying The Value of Pricing

Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in.

• Win Without Pitching
  
  
• Blair's Twitter
  
  
• Blair's Linkedin
  
  
• The ICA
  
  
• Leah's Linkedin
  
  
• The ICA's Linkedin
  
  
• Brett's company: Culture key
  
  
• Brett's Linkedin

In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.

• Win Without Pitching
  
  
• Blair's Twitter
  
  
• Blair's Linkedin
  
  
• The ICA
  
  
• Leah's Linkedin
  
  
• The ICA's Linkedin
  
  
• George's blog: Ad Aged
  
  
• GeorgeCo
  
  
• George's work site
  
  
• George's Linkedin
  
  
• Rory Sutherland's book: Alchemy
  
  
• Blair's Innoficiency Problem article