Couverture de On Creative Effectiveness w/ George Tannenbaum

On Creative Effectiveness w/ George Tannenbaum

On Creative Effectiveness w/ George Tannenbaum

Écouter gratuitement

Voir les détails

À propos de ce contenu audio

In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.

  • Win Without Pitching

  • Blair's Twitter

  • Blair's Linkedin

  • The ICA

  • Leah's Linkedin

  • The ICA's Linkedin

  • George's blog: Ad Aged

  • GeorgeCo

  • George's work site

  • George's Linkedin

  • Rory Sutherland's book: Alchemy

  • Blair's Innoficiency Problem article
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Aucun commentaire pour le moment