Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

Connect with Mike

Website: https://launchworkplaces.com/
LinkedIn: https://www.linkedin.com/in/mike-kriel-a43994/
Flex in Five: https://youtube.com/@flexinfive

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Mike Kriel built Launch Workplaces to be a strategic partner for landlords and to run successful coworking centers with them. So, he’s very clear on who his ideal partners are, as well as who isn’t. That positioning drives his entire marketing strategy for Launch, and it’s working.

In Episode 22, Mike breaks down his strategy for attracting the right landlord partners:

• Know who you're for (and who you're not for): Launch works best with landlords who are curious, accessible, and see flex as strategic. Mike's not interested in landlords who are so insulated he can't have real conversations or ones treating operators like commodities. His marketing attracts the first group and filters out the second.
• Lead with education, not pitches: Mike wrote a 50+ page landlord ebook and produces his Flex in Five content series. The goal is simple: teach landlords how flex office works so the right ones see Launch as the obvious partner.
• Model what you want back: Mike wants transparent, accessible landlord partnerships. So, he shows up that way. Launch’s marketing attracts the type of relationship he's looking for.
• Rising tide mentality: Mike shares what he knows because growing the flex industry creates better opportunities for everyone, including Launch.
• Activity creates opportunity: Showing up consistently and helping landlords understand flex compounds over time.

This one's for operators who want to attract the right landlord partners instead of competing on price.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Video marketing is quickly becoming a high-ROI, hyper-relevant medium, and a significant competitive advantage for coworking space operators who choose to lean into it.

And no, we're not talking about Hollywood-level production. It can be as simple as using an iPhone and the willingness to push through being camera-shy.

Video delivers disproportionate results compared to the effort required to execute it:

• Better ad performance on Meta and Google
• Higher conversion rates
• More engagement on your blog, social media, and email

And in an AI-saturated world where everyone's churning out generic blog content, video gives people the human connection they're craving.

The barrier to entry is lower than you think, and the operators using video are seeing real results.

So, we took this opportunity to discuss a few essential ways that video can fit into your marketing strategy:

• Website: Service explainers, productizing your meeting spaces and private offices, and location tours that actually sell
• Video podcasts + YouTube + LinkedIn-first video: Building thought leadership and brand authority like what we're doing right now (meta, we know)
• "Asset Zero" for content repurposing: Interview members, capture event footage and b-roll, record expert conversations—then parcel that one piece of video into blog posts, emails, and social media
• Digital PR: Building your personal brand to support your coworking brand (bonus: helps with AI search visibility)
• Internal assets: Member portal how-to videos, team onboarding materials, and SOPs that people will actually watch instead of ignoring a 47-page PDF

The key is getting started. Video one isn't going to be perfect. But if you don't do video one, video 20 never happens. Start anywhere—even if it's rough—and build from there.

To help you get started, we're giving away a free shotlist template for photo and video assets you can easily capture in your coworking space.

You can find it here: https://coworking.marketing/resources

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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In this follow-up to Episode 19, we review some of our favorite coworking newsletters, from coworking spaces and industry peers alike, and break down what makes them awesome.

Paired with examples and visual walkthroughs, we talk through what makes these newsletters effective communications that serve both members and prospects, and give people a window into the community's beating heart.

We also call out a few best practices you can borrow from some coworking industry pros you probably already know and follow.

If you want to optimize your newsletter or start one from scratch, this one’s for you.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.