18: Building a “Tuff” Marketing Agency with Parker Kump
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18: Building a “Tuff” Marketing Agency with Parker Kump
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Parker Kump has built Tuff Media, a performance marketing agency that helps some of Canada’s fastest-growing e-commerce brands scale through creative-led strategy. From cold DM’ing mentors as a student to managing million-dollar ad budgets, Parker shares how he turned curiosity and persistence into a thriving business.
In this episode, Parker talks about:
- The early bets that helped him launch Tuff from his parents’ basement
- How niching down created clarity and scale
- His simple framework for better team management
- The mental side of entrepreneurship no one warns you about
- Why founders should master the “hard part” before turning on paid ads
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