169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.
Impossible d'ajouter des articles
Désolé, nous ne sommes pas en mesure d'ajouter l'article car votre panier est déjà plein.
Veuillez réessayer plus tard
Veuillez réessayer plus tard
Échec de l’élimination de la liste d'envies.
Veuillez réessayer plus tard
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.
-
Lu par :
-
De :
À propos de ce contenu audio
Richard is, of course, returning for a record third appearance on Call To Action® although we have respectfully honoured his request to not be left alone with Giles. Responsible for opening industry eyes to the potential of behavioural science, Richard is the author of two books that serious marketing types like you and I could not do without – The Choice Factory and The Illusion of Choice.
Alongside him today, as is so often the case, is MichaelAaron Flicker, founder and president of (Zeeenno-Sigh) XenoPsi Ventures, a brand incubator firm that helps out all kinds of companies with financial, marketing and intellectual capital. As well as co-hosting their pod, and co-authoring their book, they’ve completed a hattrick of Co’s by co-founding the Consumer Behaviour Lab, where they apply their considerable collective knowledge to help make marketing smarter, better and less stinky.
In an episode where we open the sunroof on the human mind and reveal there’s much more to it than day dreams, crippling doubt and song lyrics from 1996, we hear from two of the field’s most compelling experts on what it really takes for a brand to be chosen.
This episode is proudly dedicated to Rory Sutherland.
Follow Richard and MichaelAaron on LinkedIn.
/////
Timestamps
08:27 - Reflections on Career Path and Pivots
10:09 - Richard's Tribute to Ozzy Osbourne
12:39 - How Richard and Michael Met
14:22 - The Concept Behind Their New Book
16:01 - Writing Process and Collaboration Insights
20:21 - Discussion on Haagen-Dazs and Country of Origin Effect
25:04 - The Power of Naming: Patagonian Toothfish vs. Chilean Sea Bass
30:07 - Marketing Confusion Between Marketing and Sales
Their Book Recommendations are:
Alchemy by Rory Sutherland
Tiny Habits by BJ Fogg
/////
Aucun commentaire pour le moment
