What does running a boxing gym really teach you? Spoiler: it’s not about the fighters.

In this episode of One To Deploy, I share the biggest lessons I learnt from owning a boxing gym — lessons that apply far beyond the ring.

Here’s what I cover:

• Why rules and boundaries are essential for both members and staff
• The surprising balance of people management: simple in theory, tough in practice
• Why you should hear everyone’s opinion but not act on them all
• The importance of sharing your vision consistently with your team
• Why over-communicating beats assuming people understand
• How “fighters” build the brand but classes pay the bills
• The brutal reality of watching every dollar and cent when rent eats half your income
• Why pricing “right” is more powerful than being cheap
• How marketing only works when you repeat the same message again and again
• Why events are great for brand but rarely for profit
• The tough truth about Australian employment laws in fitness
• Why brand clarity matters more than almost anything else
• How small presentation changes transform member perception
• The trap of investing in things you think are important versus what members actually care about
• A lesson in customer value: why 20-minute PT sessions beat 30-minute ones

If you’ve ever thought about opening a gym — or any business — this episode gives you the raw, unfiltered lessons that matter most.