14) Marketing Never Fails, So Why Isn't Your's Working?
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14) Marketing Never Fails, So Why Isn't Your's Working?
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You've probably heard someone say, "That marketing campaign failed." But the truth is, no marketing plan has ever failed, it only produces the results it was designed to get. In this episode, Eric breaks down why every marketing effort works exactly as it's built and how to redesign yours to start getting the results you actually want.
You'll learn how the three pillars of marketing—strategy, system, and content—work together to create predictable outcomes, why small tweaks can lead to massive gains, and how brands like Blu Dot Furniture have turned small copy changes into big results.
Eric also shares three options for what to do next: keep guessing through trial and error, spend the time learning it all yourself, or work with a partner who understands how to track and measure what's working.
Stick around until the end for this week's Shoestring Marketing Tip—the Surprise Sample Swap—a simple way to create buzz in your community while helping other local businesses grow.
Get your marketing scorecard now, just a short 4 minute assessment could change what you work on next.
Have a question or thought? Email Eric and let him know.
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