129: How to Grow & Scale Your Business with Executive Presence
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129: How to Grow & Scale Your Business with Executive Presence
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Main Points
It’s the second month of 2026 & despite the uncertainty, my business is growing not by hustling, but with more calmness and focus:
In this episode, I share the practical, how-to techniques I taught in a live workshop with 19 minority-owned business owners and allies, including:
- How editing my P&L helped me measure ROI (one change led to 500% ROI, another to 5,000% ROI)
- How I increased email open rates from 25% to 75% through trust and storytelling
- Why high-touch, human connection is a competitive advantage right now
- How sitting with discomfort leads to better business decisions
- Why scaling is about small, precise edits, not doing more
- What made me cry to my therapist
Where We Can Connect:
Schedule a Business & Career Review call with me to see if it’s a good fit to work together: elainelou.com/call
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