Leadership is not about being liked. It is about being trusted. In this episode, we introduce ServiStar’s new VP of Sales and Business Development, Jarrell Flanders, and explore the mindset behind his “11 Rules to Lead with Heart.” Drawing from years in both banking and credit unions, Jarrell shares real stories that bring leadership lessons to life—from building trust before coaching, to being kind instead of just nice, to balancing excellence with momentum. Scott and Jarrell unpack practical ServiStar tools that help leaders communicate clearly, coach effectively, and build teams rooted in accountability and care. Whether you are leading a sales team or growing into a new management role, this episode helps you connect the heart and habits that drive results.

In this episode we talk about and answer these questions: • How to deliver hard truth with care using “be kind, not nice” as a leadership rule • Why trust is the foundation that makes coaching effective • How to build credibility quickly with a new team through small promises kept • What “good enough to move on” means and how it speeds up excellence • How communication redundancy creates clarity and accountability • The habits and systems that make kindness a measurable leadership skill

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