Couverture de 11 Minutes with Octane11: a B2B Marketing Mini-Podcast

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

De : Dan Rosenberg & Stephany Shelton
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À propos de ce contenu audio

 Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)(c) 2023 Octane11, Inc. Economie Marketing et ventes
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    Épisodes
    • Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement

      Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement
      Jun 10 2025

      In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the importance of benchmarking, integrating paid media, utilizing AI in workflows and marketing, and bridging communication gaps between sales and marketing teams to drive success.


      00:33 Focus on ABM Reporting

      01:48 Misleading Industry Benchmarks

      03:33 Common Pitfalls in Paid Media

      07:19 Evaluating Individual Channels

      11:06 Role of AI in Marketing

      16:13 Aligning Sales and Marketing

      20:28 Building an Effective B2B Strategy

      23:41 Conclusion and Key Takeaways
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      26 min
    • Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle

      Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle
      Apr 30 2025

      In this episode of '11 Minutes with Octane11', co-hosts Dan Rosenberg and Stephany Lang dive into the complexities of B2B marketing measurement with guest Christie Johansen-Pinney. They discuss the challenges of long sales cycles, multi-faceted attribution, and the disconnect between marketing and sales teams. Tune in for insights on improving data alignment, account-based insights, and effective measurement strategies to enhance your B2B marketing efforts.


      00:33 Focus on ABM Reporting

      01:38 Welcome Christie Johansen-Pinney

      01:46 Complexity of B2B Measurement

      04:05 Tools and Techniques

      09:22 Evaluating Channel Performance

      14:08 Advice for B2B Marketers

      15:11 Conclusion and Wrap-Up
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      17 min
    • Episode 19: Lynn Tornabene (Anteriad, Oracle, Google) on ABM Measurement and Picking Your Metrics

      Episode 19: Lynn Tornabene (Anteriad, Oracle, Google) on ABM Measurement and Picking Your Metrics
      Mar 20 2025

      In this episode of '11 minutes with Octane11' Dan Rosenberg and Stephany Lang delve into the complexities of ABM reporting with guest Lynn Tornabene, CMO of Anteriad. They discuss measurement challenges in B2B marketing, Lynn's insights from her career, and practical strategies for integrating and optimizing marketing data. The episode touches on technology, metrics, and an anecdote about a company with a dashboard featuring 50 metrics and how this overabundance of data can obscure a clear understanding of the customer journey and investment effectiveness.


      01:32 Guest Introduction: Lynn Tornabene

      02:07 Anteriad's Unique Approach

      03:59 Measuring Success in B2B Marketing

      05:06 Insights on Marketing Lift

      05:51 Challenges in Data Integration

      08:39 Lynn's Experience at Oracle

      10:35 Key KPIs for B2B Marketing

      12:09 Magic Wand for Improving Marketing
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      15 min
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