Episode #11: In this episode of the Business Technology Podcast, Scott and Mike Bakaic discuss effective lead generation strategies for business growth. They explore the importance of personal connections, social media engagement, and overcoming imposter syndrome in sales. The conversation emphasizes the value of in-person networking, building a list of suspects, and utilizing lead magnets to engage potential clients. They also highlight the significance of client transformation stories and testimonials in establishing credibility and trust. The episode concludes with actionable steps for listeners to implement in their own lead generation efforts.

Chapters:

00:00 Introduction to Lead Generation Strategies
02:55 Understanding the Core Four Leads
05:50 The Importance of Personal Connections
09:10 Utilizing Social Media for Lead Generation
12:01 Overcoming Imposter Syndrome in Sales
14:52 The Power of In-Person Networking
18:11 Building a List of Suspects
21:02 Effective Lead Magnets and Engagement Strategies
23:54 The Role of Events in Lead Generation
27:08 Crafting Your Sales Pitch
30:06 Leveraging Client Transformation Stories
33:04 The Value of Testimonials and Social Proof
35:53 Final Thoughts on Lead Generation

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